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EcoEnclose Delivers On Elevated Customer Experience With BigCommerce

How a sustainable packaging company helps thousands of ecommerce brands have a more eco-friendly customer experience


100%134%99%
increase in revenueincrease in users at time of launchincrease in order volume


Metrics reflect online sales from September 2018–December 2019.


Leading the Charge For Greater Sustainability in Ecommerce

Since 2014, EcoEnclose has been changing the game for values-oriented ecommerce brands by allowing them to stay true to sustainability. At its core, EcoEnclose strives to make ecommerce a positive force for change for the environment and the planet.

Before EcoEnclose, green shipping supplies were essentially nonexistent. Founder Erin Kimmett had her entrepreneurial start with Thirsties, a cloth diaper brand. When running her business, she committed to only using raw materials that were locally sourced and manufactured. She even lined an entire section of the warehouse roof with solar panels so that the company could produce its own electricity on site. Erin was over the moon at how green the product and process was...until the time came for shipping.

With only cardboard boxes and plastic bags available, there seemed to be no good options out there. Erin went on the hunt for something better, but no one could deliver. She decided to take matters into her own hands, and EcoEnclose was born. Little by little, Erin made the EcoEnclose packaging more and more recycle-friendly, first 50%, then 80% and 88%.

While Erin was excited about the progress she had made, she wasn’t interested in running a packaging company long-term—enter Saloni Doshi and her husband Kyle, who bought the business from Erin in 2015. Since then, Saloni and Kyle have converted EcoEnclose to 100% recycled, custom-cut shipping boxes, and have launched a line of 100% recyclable paper mailers, shipping labels and accessories.

Saloni and Kyle believe that the first part of the customer experience is the packaging a customer sees sitting on the doorstep when a product is delivered. Over the last year, they have helped over 20,000 ecommerce brands shape their first experience with customers into one that says, “I’m a sustainable company. This is what I stand for.”

A Great Product Needed a Great Solution

As told to BigCommerce by Saloni Doshi, EcoEnclose Owner & Co-CEO.

We’ve really innovated and created something truly unique and amazing. But while we were seeing a lot of success, we were experiencing issues with Volusion, our previous ecommerce platform. The number one thing was the user interface; the design was really dated and looked like it was from the 80s. Here we were trying to be at the cutting edge of sustainability and be a resource center for folks, and not only was it poorly designed, but it was hard to navigate. When you got to the site, you just didn't feel like it was up to date and coming from a company that knew what it was doing. That was one of the biggest triggers that encouraged us to move.

We have a lot of custom coding functionality on our site. For example, when you go to our site, you can choose your box style and dimensions, and it populates your price. That price changes based on your quantity and whether or not you get the box printed. If you get it printed, you can upload your art, and it will render on the screen for you. We had been able to do all of that on Volusion, but not at the level of sophistication we wanted. We also had a poor checkout experience that was not a single-page checkout, which was really important to us.

We were at a point where we said, “Okay, well we can invest a lot of money in fixing all of these hiccups on this old platform [through a bunch of workarounds], or we can just switch to an ecommerce platform better suited for the design and level of customisation we wanted.” Our developers actually recommended BigCommerce as, hands down, the best platform to use for all of our desired customisations.

We ended up going with BigCommerce and had a really great launch process. It was really easy to talk to the BigCommerce customer service team while we were in the sandbox phase, which was amazing. We got to a good place and went live, and I would say it was one of the most seamless migration experiences I've ever imagined.


A Marketplace of Apps For Unique Needs

As told to BigCommerce by Saloni Doshi, EcoEnclose Owner & Co-CEO.

We just recently signed up for Shogun, and it has been wonderful in helping me design resource pages in a much more organised way. It also gives us visibility into our page performance and lets us monitor different key metrics like sales, bounce rate and sessions. From there, we’re able to use those metrics to optimise our pages to increase our conversion rate to about 7%.

As for shipping, we use ShipperHQ, which was actually a big selling point for us when considering new platforms. We have a lot of options for shipping, so with ShipperHQ, we can tailor our checkout and shipping experience to the way we run our business.

We also use Lucky Orange, which helps us gain insights on our site visitors and their journey through the funnel. We’ve enjoyed using the heatmap feature, something that lets us navigate through our store like a visitor and isolate certain devices, traffic sources and visitors to identify potential pain points. Remarkety, an automated marketing platform, is one tool I've been incredibly impressed with. It works very well for us, and anytime I describe it to any ecommerce friends of mine, they’ve never heard of it. I just consider myself lucky I happened upon them.

“Our developers actually recommended BigCommerce as, hands down, the best platform to use for all of our desired customisations.”Saloni Doshi, Owner & Co-CEO, EcoEnclose

It was really easy to talk to the BigCommerce customer service team while we were in the sandbox phase, which was amazing. We got to a good place and went live, and I would say it was one of the most seamless migration experiences I've ever imagined.Saloni Doshi, Owner & Co-CEO, EcoEnclose
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BigCommerce Frees Up Time and Space For Innovation

As told to BigCommerce by Saloni Doshi, EcoEnclose Owner & Co-CEO.

Every time we create a new product (about once every month), that’s when I'm in the weeds of the backend of BigCommerce links. I just realise how much we take for granted and how seamless BigCommerce makes everything for us, especially when we don't have to do any coding. Any time I make a new page on the website or reorganise a menu or something like that, it’s all made possible because of BigCommerce.

We don't have to be a website company or particularly skilled in web design, HTML, or CSS. It’s so valuable that we can do everything through BigCommerce. Of all the people in our company, I spend the most amount of time on our website and I'm able to really focus on content, photos and quality rather than the nuances of how our site functions.


Committing to Sustainability For The Long Haul

As told to BigCommerce by Saloni Doshi, EcoEnclose Owner & Co-CEO.

The focus we have on sustainability is honestly infectious. We like to say we’re eco-geeks getting all excited about our biodegradable paper mailers and 100% recycled poly mailers—and we’re so proud of what we’re able to do not only for other businesses but the planet as well. We’re going to continue innovating more and more, figuring out different ways we can be even more sustainable. That mindset is really exciting and has led us to a lot of really cool ideas that we've launched every year. 

We get to work with a variety of amazing companies, but every company is similar in their passion of what they do and what they're creating. Whatever size they are, we get to sit on calls with them, hear their stories and passions, and be a small part of their really exciting business. We’re so glad to support them in the way that we do, and BigCommerce has, in large part, allowed us to do more and be more.

“I just realise how much we take for granted and how seamless BigCommerce makes everything for us, especially when we don't have to do any coding.”Saloni Doshi, Owner & Co-CEO, EcoEnclose

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